If you haven't yet heard of Web 2.0 Tactics, then you're already behind on what is shaping up to be the next major evolution of how you reach out and grab the attention of your customers.

In a nutshell, Web 2.0 is centered around socialization on the 'net, but as you probably already know, the biggest social giant site to date (MySpace), bans the practice of marketing, leaving entrepreneurs scrambling to play hide and seek with their customers without the risk of getting banned.

I started using a website called Squidoo to promote my website but once I realized how powerful it was, I started using it to market my network marketing business as well as several affilliate products I promote with amazing results! If you want to stake your claim to a grown-up’s version of MySpace, where it’s okay to promote yourself and your business and affiliate links, and it’s not about adding glittery banners and bulking up a phony friends’ list, then you want to take Squidoo for a test-drive.

The book that helped me learn about Squidoo quickly and as pailess as possible was SocialNetworking101.com

If you are new to online marketing or Web 2.0 stuff I suggest grabing a copy of this book as it will save you a ton of time and hitting those painfull bumps called mistakes when setting up your Squidoo Lens.